With the convenience and digitization of online marketplaces reducing relevance to physical marketplaces, how might we entice customers to return back into the physical marketplace by leveraging their online preferences?

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The Kinetic Commerce Platform centralizes client technology stacks and translates existing services into highly customizable connected services, integrations, and experience offerings.

The platform itself allows for a diverse variety of experiential applications including inventory cross-checking, multi-channel database unification, indoor positioning applications, product context retrieving, and more.

Role

Alex M. Chong – Product design lead (interaction & service design, product ownership) on strategic build and implementation of Connected Mall platform within Kinetic Commerce's PaaS, applied to major malls across Canada via Ivanhoe Cambridge Inc.

Lead a team of 4 designers, 6 developers, alongside product management – working directly with integration partners, client workshopping, and content strategy via individual mall properties.

Client

Ivanhoe Cambridge – Canadian real estate company with a portfolio that consists primarily of multi-residential properties, industrial/logistics real estate, shopping centres and office properties.

Keywords

Retail; Commerce; eCommerce; Fingerprinting; Personalization; Recommendations; Indoor Positioning System; Way Finding; Platform Design; Information Seeking; Multi-Channel; User-Research; Agile Product Development; Beta Testing


Project Overview


01. The Challenge & Approach

The shopping journey is an end-to-end experience that starts with understanding the customer’s shopping preferences. The advantage of online commerce is the ability to customize relevance based on understanding a user’s shopping preferences. What if we combined both: porting the customer’s digital preference profile into their physical shopping experience?


Project Approach