Persona Background

• Age 27-35, Working Professional
• Has a smartphone, uses desktop tools to self-regulate
• Majority of ambitions are self-authored
• What pursuing
• Active vs. Passive Pursuit

Goals & Motivations

• Important to progress self-determined pursuits
• Has intention of actively pursuing personal ambitions; while currently struggling
• Freedom of Lifestyle; Pursuit of Autonomy
• Mastery, Growth
• Ideal routine

Barriers

• Misprioritization (8)
• Distracted / Forgetting (6)
• External Obligations (5)
• Not Giving Self Time/Effort (5)
• Lack of Accountability (2)
• Notification Overload (2)

Needs

• Structure Unstructured Time (5)
• Awareness towards Intentions Goals (4)
• Positive Reinforcement (4)
• Honoring Intentional Time (3)
• Guidance & Support (2)
• Feeling of Time Well Spet (2)
• Time-Scale Switching (2)
• Daily Planning (2)
• Put In Time (2)
• Sustainable Progression (2)