Alex has worked first hand as an individual contributor and team leader in complex product and platform development environments. Alex has been shipping consumer-ready and enterprise-grade software from concept to implementation for the last 10+ years.

While Alex is highly capable of design production work – his strengths, however, are in his approach to design.

• strategic and systems thinking for multi-channel and platform design solutions
• incorporation of cultural signals and trends to integrate design strategy with business opportunity
• building culture of innovation enabling team to contribute business opportunities beyond assigned organizational roles

Highlight Case-Studies

Enticing customers to return to physical marketplaces

Bringing awareness to company organizational knowledge

A new web3 economy for artists 🚧

More case-studies to come shortly.

Who am I?

I am a product strategist and product designer with experience commercializing consumer-ready and enterprise-grade digital experiences from concept to implementation. I specialize in mapping complex environments to align stakeholders, and deeply integrating product strategy as an expression of business needs.

I help businesses

• Find clarity in their complex offerings, through design, concept testing, and adaptation to consumer insights – to create delightful experiential moments of innovation through new cultural interactions.
• Build compelling experiential offerings so that they can focus on key elements of scaling their strategic value offerings.

I help teams

• Align using highly effective workflows to optimize for innovation culture
• Maximize agile adaptation to real data-driven user insights while maintaining efficiency with available resources.

I help designers

• Unlock their productive potential hindered by creative roadblocks; to optimize for peak states of creative flow.
• Seek deep meaningful purpose in the depths of their work and its alignment to organizational missions
• Believe in and practice within the optimum depths of their creative purpose and potential, so they can effectively achieve key values of mastery, autonomy, and relatedness.